Privacy Policy

Last updated: February 2026

Our Commitment to Privacy

Golfalytics, a platform powered by Measured Reporting Inc., is committed to protecting privacy and handling data responsibly. This privacy policy explains how we collect, use, and protect information in connection with our golf course audience intelligence services.

Data Collection and Use

Golfalytics analyzes aggregated, anonymized mobile location data to provide insights about golfer behaviour patterns. Our services are built on the following privacy principles:

• No Personal Identification: We do not collect, store, or use personally identifiable information (PII)
• Aggregated Data Only: All insights are based on aggregated patterns across large groups
• Consented Data Sources: We only use data from sources where users have provided appropriate consent
• Privacy-Compliant Methodologies: Our data collection and processing methods comply with applicable privacy regulations

What We Analyze

Our platform analyzes:

• Anonymized mobile signals near golf course locations
• Movement patterns to and from points of interest (POIs)
• Aggregated behavioural trends and indexing
• Geographic patterns at the postal code level

How We Use Data

Data is used exclusively for:

• Creating aggregated audience insights and reports
• Building anonymized digital audience segments for advertising activation
• Measuring campaign performance and attribution
• Benchmarking and comparative analysis

Digital Audience Activation

When clients use our digital activation services, we may provide anonymized audience segments using:

• Mobile Advertising IDs (MAIDs/IDFAs)
• IP addresses for household-level CTV targeting
• Postal code geographic segments

All activation is conducted in compliance with platform policies and privacy regulations.

Data Security

We implement appropriate technical and organizational measures to protect the data we process, including secure data storage and transmission, access controls, regular security assessments, and data minimization practices.

Your Rights

Because Golfalytics works exclusively with aggregated, anonymized data, we do not maintain individual user profiles. If you have questions about data practices of mobile applications that may contribute to aggregated datasets, please contact those providers directly.

Contact Us

If you have questions about this privacy policy or our data practices, please contact us:

Measured Reporting Inc.
Email: [email protected]
Website: mearep.com